Hey, great read as always. It's so interesting to see how many companies still struggle with genuinly defining and measuring what 'engaged' actually means beyond vanity metrics, like, how do you see AI evolving the 'attention index' concept further in the next couple of years? You really nail the core problem of mistaking activity for actual progress; it's a brilliant way to break down the real steps to move past just the warm-up.
Hey thanks for reading my work and sharing your comment. I think we're already seeing AI generating much more accuracy and elasticity into all kinds of martech solutions, from contextual targeting to scoring models. It will drive this forward because it can analyse so many data points, so quickly, and with self learning - so naturally it should extend to scoring, predicting pipeline, forecasting and then linking this knowledge back to more outcome based B2B media buying
Hey, great read as always. It's so interesting to see how many companies still struggle with genuinly defining and measuring what 'engaged' actually means beyond vanity metrics, like, how do you see AI evolving the 'attention index' concept further in the next couple of years? You really nail the core problem of mistaking activity for actual progress; it's a brilliant way to break down the real steps to move past just the warm-up.
Hey thanks for reading my work and sharing your comment. I think we're already seeing AI generating much more accuracy and elasticity into all kinds of martech solutions, from contextual targeting to scoring models. It will drive this forward because it can analyse so many data points, so quickly, and with self learning - so naturally it should extend to scoring, predicting pipeline, forecasting and then linking this knowledge back to more outcome based B2B media buying