📰 The B2B Stack News Pulse — 13 Nov 2025
A quick scan of what actually matters in B2B adtech, GTM, identity, and ABM this week.
🚀 Platform & Vendor Moves
6sense launches RevvyAI — the first fully agentic GTM engine in a major ABM platform. Expect workflows that collapse SDR → RevOps → Campaign Ops steps into AI sequences.
Demandbase named “Leader” in 2025 Gartner MQ for ABM Platforms — loud chest-beating across LinkedIn; signals a category re-shaping.
AdRoll & RollWorks unify — ABM becomes a product line, not a standalone brand. Big implications for mid-market buyers.
ID5 acquires TrueData — the identity consolidation accelerates; a stronger probabilistic graph + demographic enrichment.
Index Exchange sues Google — another challenger to Google’s SSP/auction positioning; signals fresh instability in supply chain trust.
The Trade Desk Q3: +18% YoY revenue; CTV remains the engine.
Clearbit’s free Logo API outage fuels migration discussions — smaller GTM stacks looking for alternatives.
📉 Market…
