AI Didn’t Kill The Dark Funnel - Here’s How It Rewired It
Why the B2B Buyer Journey Is Now a Signal Stack, Not a Funnel
There’s been a rising tide of LinkedIn posts, conference chatter, and newsletter takes around the so-called collapse of the “dark funnel.” People are noticing site traffic is down. First-party intent signals are noisier. Analytics dashboards aren’t lighting up like they used to.
LLMs as a replacement for search hit something of an inflection point as we …
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