From Clicks to Signals: How GenAI, Privacy, and Identity Are Rewriting B2B Marketing
How AI-powered search, privacy regulation, and identity shifts are forcing B2B marketers to architect outside the funnel and embrace a signal-driven future
The ground under B2B marketing is shifting
If the last decade was about mastering consumer-grade adtech for B2B, the next five years are about tearing up that playbook.
Generative AI is hollowing out the traditional search economy and everything which comes downwind of search (like content website visits); privacy regulation is dismantling the cookie spi…
Keep reading with a 7-day free trial
Subscribe to The B2B Stack to keep reading this post and get 7 days of free access to the full post archives.