Moneyball for B2B: stop buying pretty stats, start buying pipeline
Billy Beane didn’t win by signing shinier players. He won by pricing what the market ignored, using on-base percentage and building a system that compounded small edges.
B2B marketing has the same inefficiency today.
We keep optimising for good-looking numbers (CTR, MQL volume) that barely correlate with revenue.
I believe the 2025 edge goes to teams t…
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