Subscribing to The B2B Stack is free. This page is where everything that comes with a subscription lives, so you don’t have to dig through old emails for it.
I’m Mike. I’ve worked in adtech since 2011, building programmatic platforms (PowerLinks, now FunnelFuel), and I write here about how B2B marketing actually buys and measures media. What’s below is the practical side of that: the data, the frameworks and the playbook.
What’s here
The free report: what $39.6m in managed-service media spend taught us. A 15-page PDF built on 1B+ tracked page loads, normally $19.
A free sample of the signals playbook: the introduction and Section 1, on the seven layers of a signal stack.
A subscriber price on The B2B Signal Optimisation System: 30% off the 35-page playbook.
The guides: the four topic hubs and the Start Here page, in one place.
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