The 100+ High Value Actions That Actually Predict Revenue

Not all clicks are created equal. These are the actions you need your website to track to ensure yours ads = pipeline + business impact

In B2B, everyone wants better intent data. But most are looking in the wrong places. They chase 3rd-party "intent providers" or optimise to surface-level goals like CTR, form fills, or MQLs — all while ignoring the richest buying signals sitting in their own stack.

We’ve spent the past 18 months analysing what actually drives pipeline inside real buying journeys - across ABM campaigns, anonymous traffic, post-view attribution, and full-funnel activation.

The result?
A tactical library of 100+ High Value Actions (HVAs) — signals that show when real buying behavior is happening, how to capture it, and how to act on it.

Today, we're giving paid subscribers access to the full HVA teardown worksheet, including:

• Funnel stage mapping to awareness, research / early consideration, consideration, late consideration / decision, omnichannel signals, social, email and events, post purchase, plus a bunch of bonus composite signals

• Technical implementation (scroll %, GTM trigger, API doc views…) for each HVA

• Why it matters strategically

• Scoring logic (for lead/account models) for each HVA

• Activation hooks — how to align your media and creative to each action

Why This Matters

If you're running demand gen, ABM, or intent-led programs, this isn’t just a list — it’s a framework. You’ll get a repeatable method to:

• Replace empty metrics like CTR with signal-based performance

• Build a scoring model that actually predicts sales readiness

• Trigger smarter nurture paths, alerts, or bid strategies

• Train your analytics tools, CDP, or DSP to recognize real behavior

Use this to turn analytics, GA4, HubSpot, Salesforce, or your DSP into a revenue-driven signal engine.

Here’s a quick teaser from the full sheet:

These are just a few of over 100 real-world, technically capturable, creatively useful HVAs we break down in full.

Unlock the Full Sheet Now

Paid subscribers get instant access to the live Google Sheet with the full breakdown:

👉 Click here to subscribe and unlock the 100+ HVA Teardown

Inside you’ll find:

• The full HVA taxonomy (100+ rows)

• Score modeling notes

• Activation-ready hooks

• Analytics + GTM tagging guidance

If you’re serious about optimising media to revenue, this is your starting point.

For Subscribers - below is the link to the teardown