Every week the B2B ecosystem shifts, sometimes quietly, then suddenly all at once.
This is your recap of the last weeks signals that actually matter: the product releases, vendor moves, identity changes, and GTM shifts shaping 2026 - as we sit here with the year rounding out fast. I track the noise so you don’t have to.
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Welcome to This Week in the B2B Stack — a Friday format built to surface the real signal layer: what moved, what broke, what changed, and what’s quietly becoming huge.
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🧠Fast Takes
Identity is consolidating faster than activation.
ABM is no longer a category — it’s three architectures.
CTV is about to become the most important top-of-funnel B2B channel. Attention Metrics will be th…
