Every week the B2B ecosystem shifts — sometimes quietly, then BAM, all at once.
This is your recap of the signals that actually mattered this week:
the product releases, vendor moves, identity changes, earnings fallout, and GTM shifts shaping 2026.
I track the noise so you don’t have to.
🧠 Fast Takes
Identity is still fragmenting faster than the vendors can consolidate it — and the cracks are now showing inside buying-group orchestration.
ABM vendors are repositioning around media + identity + activation + agentic, not dashboards.
Programmatic is shifting from generic DSP pipes to curated, B2B-safe supply — with Index and curated open-web paths gaining strength.
LinkedIn continues its quiet move into “the default B2B ad platform”, with attribution and API plays signalling deeper identity ambitions.
Intent vendors are pivoting from novelty → coverage + governance.
The Trade Desk’s earnings volatility and share price dip sparked a new wave of questions about the future of “scaled DSPs” in a B2B …
