The Future Marketing Mix: Beyond Clicks and Into Smarter Discovery
In todays piece, I am collaborating with Noa Eshed, and her Substack No BS B2B Tech Marketing tactics. Me and Noa exist in the same world of B2B advertising but we address it from slightly different angles. My background is programmatic advertising and the world of ‘adtech’ via my business Funnelfuel.io whereas Noa builds trust, shaping perception and A…
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