The biggest DSP on the open internet just handed bidding, pacing and inventory selection to an AI co-pilot. For consumer advertisers, it’s a genuine simplification. For B2B, it exposes a foundational data problem programmatic has never solved.
The Missing Layer: Why The Trade Desk's Performance Mode Can't Work for B2B
They handed bidding, pacing and inventory selection to an AI co-pilot. For B2B, it exposes a foundational data problem programmatic has never solved.
