The New B2B Account Graph: A Product Perspective on Targeting in 2025
Programmatic ad targeting is changing rapidly in light of cookies, privacy and working behaviours
The concept of the “Account Graph” is quietly becoming the most valuable infrastructure in B2B marketing. It’s the connective tissue that decides whether your Target Account List (TAL) becomes a signal engine - or just another spreadsheet collecting dust. As the identifiers behind the companies you target fragment, our product playbook has to change if …
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