The New B2B Influencers: Why LLMs Just Made Trust the Most Valuable Signal
I have done a 180 on Influencer marketing in B2B - LLMs, trust and citation are big drivers besides the wider benefits that credible people can have on flattening sales cycles through credibility
Disclaimer - just weeks ago I was a huge sceptic on influencer + B2B. A deeper dive into what is driving LLM discovery, a greater awareness that the old discovery funnel is collapsing precipitously fast and a reflection that B2C tactics can work for B2B, with the right frameworks and tweaks.
Influencer marketing in B2B has long been a punchline.
We’ve al…
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