The New Pipeline Screen: How CTV Quietly Cracked the B2B Lead Problem

CTV isn’t just for brand awareness anymore — it’s driving pipeline, even for SMB marketers.

For years, connected TV was the flashy cousin of digital — great for awareness, impossible to measure. But something just flipped.
SMB marketers are now reporting more pipeline impact from CTV than from display, social, or even search.

In a time where LLM is eating digital real estate, dissolving discovery and generally throwing a cat amongst the pigeons,…