Lets dive into what has been happening in B2B paid media this week, and where else to start but the launch of OpenAi advertising within ChatGPT
Let’s get into it.
OpenAI Ads: From Speculation to Structure
OpenAI formally rolled out its ad platform inside ChatGPT this week. I was discussing this on LinkedIn this week, and how it really launched with somthing of a whisper. However that colossal cost base isn’t going to get covered with twenty bucks a month subscriptions. Anthropic, and Claude, is rapidly pulling into the lead here and their stance is overtly anti-ads, as they broadcast to the world during the SuperBowl
As I posted on LinkedIn;
OpenAI quietly switched on ads in ChatGPT this week. Following their own guardrails they will not be in the middle of conversations. Not shaping responses. Appearing after chats, with safeguards around sensitive topics like health.
That alone signals something big: LLMs are no longer just tools. They’re media surfaces.
And the industry is splitting i…
