Want deeper B2B insights? Unlock the Signal Stack, private Slack access, and a 1:1 with me.
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Starting today, we’re unlocking a set of rewards for readers who help spread the word. No fluff. Just real access to strategic insight, peers, and direct input from me.
Here’s what you can unlock:
10 Referrals
Get exclusive access to The B2B Signal Stack — a premium guide that breaks down the 7 layers elite B2B teams are building to replace cookies and drive real pipeline performance.
It covers:
How to resolve anonymous traffic
The CRM → media feedback loop
Why context and identity must work together
What makes an activation stack actually work
If you’re serious about identity, intent, and signal-driven targeting, this guide delivers.
25 Referrals
Join our private Slack group — where a growing group of marketers, product thinkers, and adtech operators share:
What tools are actually working
How to benchmark identity match rates
Real tactics to build segment-driven ABM funnels
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No sales talk. No spam. Just signal-first B2B strategy in real time.
50 Referrals
Unlock a 1:1 strategy call with me — a deep dive into your B2B marketing, identity, or product challenge. We’ll break down your current stack, where you’re hitting friction, and map out opportunities to build smarter.
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