After a brief hiatus for Jury Duty, I’m back, and catching up on what has happened in B2B over the last couple of weeks.
Whilst this period did not announce itself as a “big” week/period in B2B, there were significant movements, not least OpenAi moving into the ad game. However;
No blockbuster M&A.
No shiny new acronym.
No single platform launch that dominated the feed.
But once you line the stories up, a very clear pattern emerges:
Signals are drifting away from the places we’ve historically measured them and reappearing somewhere else entirely.
Below are the stories that mattered.
Then what they collectively tell us about where B2B is heading next.
🚨 The Macro Signal
Optimisation is accelerating. Learning is not.
Across the last 10–14 days we’ve seen:
more AI features shipped
more “copilot” announcements
more automation layered onto existing systems
What we have…
