Last week didn’t announce itself as a “big” week in B2B.
No single platform launch.
No dramatic M&A.
No shiny new acronym.
But once you line the stories up, a very clear pattern emerges:
Signals are drifting away from the places we’ve historically measured them — and re-appearing somewhere else entirely.
Below are the stories that mattered, followed by what they collectively tell us.
AI quietly becomes an ad surface, not just a tool
OpenAI’s ad ambitions are no longer theoretical. Analysts now estimate ChatGPT-native advertising could become a $25bn+ revenue business by 2030, putting it on a collision course with Google and Meta.
This isn’t about banner placements inside a chatbot.
It’s about buyer intent forming inside AI workflows — before search, before social, before websites. We’ve talked a lot about this over the past 6 months
Why it matters:
If buyers increasingly research, compar…
