HACCTR feels like the bridge B2B marketers have been missing finally connecting clicks with actual intent and post-click engagement. CTR has been misleading us for too long.
This could genuinely reset how B2B marketing defines performance. If adopted widely, HACCTR would finally align media optimisation with pipeline outcomes.
Thanks Carl, appreciate you sharing your thoughts and wider appreciation for how this can align and define performance. There’s a huge opportunity to lead on this and get a headstart on the rest of the market
Thanks Matthew. I strongly believe that CTR alone does lead down a bad path for optimising. From the data I’ve seen HACCTR does make a big difference as a filter; making fhe click metric better align with its intention to showing some intent. Thanks for sharing your thoughts
HACCTR feels like the bridge B2B marketers have been missing finally connecting clicks with actual intent and post-click engagement. CTR has been misleading us for too long.
Thanks Poul, that was my thinking! A filter on a popular metric to make it lift harder for B2B
This could genuinely reset how B2B marketing defines performance. If adopted widely, HACCTR would finally align media optimisation with pipeline outcomes.
Thanks Carl, appreciate you sharing your thoughts and wider appreciation for how this can align and define performance. There’s a huge opportunity to lead on this and get a headstart on the rest of the market
That’s exactly the idea in a nutshell - turning noise into signals with a quality filter
Thanks Matthew. I strongly believe that CTR alone does lead down a bad path for optimising. From the data I’ve seen HACCTR does make a big difference as a filter; making fhe click metric better align with its intention to showing some intent. Thanks for sharing your thoughts