Introducing the ‘Expense Account’ Tier of Unmatched

High Value Action generator (plug-and-play with GTM), my $299 Signals Playbook, B2B company insights, and more. A toolkit worth $800+, now bundled for members.

Aug 30, 2025

For the past few months I’ve been experimenting with building a private hub for Unmatched subscribers. A place where the ideas we cover here — signals, high-value actions, measurement, attention, all the good stuff — can turn into real, working tools you can use immediately.

I want this substack to be the embodiment of the journey we try and take enterprise clients on at FunneFuel, where we aim to be the global market leader in data driven B2B Marketing. I’m laying down the theory that we’re using to build our rapidly scaling business, and this new tier gives you the chance to use some lighter versions of the sorts of tools we give our enterprise clients

Today I’m opening up the next step: a new paid membership tier called the Expenses Tier. This membership unlocks access to the below tool

👉 UnmatchedSubscribers.replit.app

What free members get

If you’re on the free list, you can already try out our interactive Signal Readiness Quiz. In a few clicks you’ll see which real-world signals you should migrate toward, mapped directly to your objectives.

It’s a fast way to benchmark your stack against the Unmatched framework and get a sense of how you can migrate from legacy measurement metrics like CTR to a more signal first approach

What paid members get ($99/year)

The Expenses Tier is designed to be exactly that — something you can put on your expenses, knowing it will pay back quickly. Here’s what’s inside today:

HVA Google Tag Manager Generator

We’ve talked extensively about high value actions or micro website conversions. They’re a collection of 100+ behaviours which smart signal marketers are linking back to marketing, and using to score accounts, refine bidding and measure media performance. Many subscribers have interacted with me, replied to my newsletter emails (yes that’s a thing!) and basically said “love the theory - how do I do it” - this tool gets you started

Pick your funnel stage, page type, and interaction.
Instantly get a ready-to-deploy GTM trigger recipe.
Copy-paste a dataLayer.push() snippet.
Prebuilt GA4 configs included.
Even a QA checklist so you know it fires clean.

Generate the script in the Unmatched Members UI → paste it into GTM → you’re live.
This alone can save you hours of trial, error, and consulting fees.

The Signals Playbook (worth $299)

My complete book on signal-based B2B marketing.
Dozens of pages showing you how to implement this system in the real world.
Here’s the link to the book https://unmatchedb2b.gumroad.com/l/Unmatched100signals

B2B Web Analytics & Company Insights

A lightweight analytics layer that resolves anonymous traffic into companies.
Tracks intent scores and high-value actions by account.
Finally, a clear view of which businesses are engaging with you.
Creates dynamic behaviour based TALs ready to activate against

And more tools coming soon
This hub is growing fast. Expect lightweight, high-impact utilities that keep turning Unmatched theory into working practice.

The value case

If you bought everything included today separately, you’d spend:

$299 on the Signals Playbook
$500+++ on consulting to get GTM recipes implemented cleanly
$X00s/month on enterprise-level company resolution and intent

Instead, you get it all bundled for just $99/year.
That’s the equivalent of a couple of coffees a month.

The Expenses Tier isn’t just affordable — it’s designed to be the most cost-effective way to bring Unmatched thinking into your day-to-day execution.

Why now?

I’ve had so many of you ask: “How do I actually put this into practice?”

In a short space of time over 300 B2B marketers have subscribed to Unmatched, including paid members who unlock the implementation Playbook and not just the theory

The Expenses Tier is my answer. For $99/year, you get a growing suite of tools, plus the playbook that ties it all together. It’s meant to be practical, valuable, and frankly, something you can put through on the company card without thinking twice.

So in short; free members get theory —> Paid members get the playbook —> Expenses Account members get the tools

👉 Join the Expenses Tier here