And and and… holdcos still sending media plans with ‘programmatic, prospecting, third party data’.
Why?
Client on the other hand might be an enterprise that doesn’t have an operator.
Then that gets approved. And then you don’t see anything out of it other than some ‘nonsense jumble’ from the agency desk and you think, ‘ok there is something wrong here but well they are the experts’
And how many of them are on the client side you think because (very very very direct experience), I paused all my campaigns when I saw the state of affairs with a holdco at my old company first thing.
We had people on my team handholding while paying millions in retainers and outsourced teams.
And and and… holdcos still sending media plans with ‘programmatic, prospecting, third party data’.
Why?
Client on the other hand might be an enterprise that doesn’t have an operator.
Then that gets approved. And then you don’t see anything out of it other than some ‘nonsense jumble’ from the agency desk and you think, ‘ok there is something wrong here but well they are the experts’
Hence why indies are doing a bit better.
It’s brutal and entirely true, Ayse.
The amount of holdcos still asking for CTR, beggars belief. B2B is a world for specialists
And how many of them are on the client side you think because (very very very direct experience), I paused all my campaigns when I saw the state of affairs with a holdco at my old company first thing.
We had people on my team handholding while paying millions in retainers and outsourced teams.