As we finish off the first full working week of 2026, we’re starting to get some interesting news coming out of Consumer Electronics Show (CES), which is always the source of hyperbole, speculation, big announcements and general noise. The big ad agencies are making a lot of noise around AI operating systems, and we’re seeing signs of growing AI maturity and deep embedding of automation.
As we get into this year, I’m aiming to keep these Friday pulses running. I use a bunch of AI agents which scan over 160B2B sources, from deep SubReddit’s to LinkedIn, to specialist news, vendor sites and everything in-between. I then package up the more interesting stories and try and capture the changing sentiment from these sources
⚡ Fast Takes (with receipts)
Audio finally gets real measurement inside the DSP workflow
Comscore launched audio targeting + measurement capabilities with The Trade Desk — framed around incremental reach + better accountability. Comscore, Inc.+1
Why it matters for B2B: aud…
