As we finish off the first full working week of 2026, we’re starting to get some interesting news coming out of Consumer Electronics Show (CES), which is always the source of hyperbole, speculation, big announcements and general noise.
Quick apology first — I managed to fat-thumb delete your comment earlier on my latest post while trying to edit my own response (posted too quickly 🤦♂️). Totally my fault.
And thanks for this comment and supporting my work — because this is exactly the nuance that matters. Raw intent events without surrounding context are one of the biggest false positives in B2B right now. Funding rounds, job changes, tech installs — all useful signals, but only when they’re cascaded with behavioural engagement and timing.
The audio / DOOH point is a big one too. As soon as teams stop treating those channels as “upper funnel branding” and instead score exposure + downstream behaviour at an account level, they become incredibly powerful reinforcement layers rather than vanity reach.
Feels like we’re finally moving from intent detection to intent interpretation — which is where things actually get interesting.
Quick apology first — I managed to fat-thumb delete your comment earlier on my latest post while trying to edit my own response (posted too quickly 🤦♂️). Totally my fault.
And thanks for this comment and supporting my work — because this is exactly the nuance that matters. Raw intent events without surrounding context are one of the biggest false positives in B2B right now. Funding rounds, job changes, tech installs — all useful signals, but only when they’re cascaded with behavioural engagement and timing.
The audio / DOOH point is a big one too. As soon as teams stop treating those channels as “upper funnel branding” and instead score exposure + downstream behaviour at an account level, they become incredibly powerful reinforcement layers rather than vanity reach.
Feels like we’re finally moving from intent detection to intent interpretation — which is where things actually get interesting.