The B2B Stack

The B2B Stack

The B2B Stack Weekly News: Signals, Shifts & Scraps - December 5, 2025

Key moves in ABM, identity, programmatic and GTM — plus some fast takes.

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Mike Harty
Dec 05, 2025
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Every week the B2B ecosystem shifts, quietly, then all at once.

This is your recap of the signals that actually matter: the product releases, vendor moves, identity changes, and GTM shifts shaping 2026. I track the noise so you don’t have to.

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How I Build This Weekly Pulse (Methodology)

Throughout the week, I pull a “Signals Pulse” from four main streams:

  • LinkedIn – creator posts, GTM debates, and vendor announcements across ABM, programmatic, and identity - this gets us the vendor promoted headlines

  • Reddit – operator sentiment from subs like r/b2bmarketing, r/adops, r/programmatic, r/marketing, r/SaaS to find out what the people who use the tools really think about them

  • Vendor blogs & press – 6sense, Demandbase, RollWorks/AdRoll ABM, StackAdapt, The Trad…

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