Spot on about the maturity gap widening. The insight that advanced teams are basically building mini-exchanges with opinions is exactly where things are headed. ABM suites for intelligence + specialist DSPs for clean activation makes way more sense than hoping one platform does everything. The composable vs suite tension you laid out is real, most orgs don't even know which track they're on.
Thanks for sharing your views and I’m glad we’re aligned.
On that last point; i think that friction is very much in play RIGHT NOW ie super topical and fresh friction. I think we’ll be talking more about that during H1 26
Spot on about the maturity gap widening. The insight that advanced teams are basically building mini-exchanges with opinions is exactly where things are headed. ABM suites for intelligence + specialist DSPs for clean activation makes way more sense than hoping one platform does everything. The composable vs suite tension you laid out is real, most orgs don't even know which track they're on.
Thanks for sharing your views and I’m glad we’re aligned.
On that last point; i think that friction is very much in play RIGHT NOW ie super topical and fresh friction. I think we’ll be talking more about that during H1 26