I think you’ve hit on a big point there - lots of highly valid and probably actually high value channels are getting eliminated form media plans where actually there is likely a lot of value in them, teams just haven’t learned how to measure what good looks like
I think you’ve hit on a big point there - lots of highly valid and probably actually high value channels are getting eliminated form media plans where actually there is likely a lot of value in them, teams just haven’t learned how to measure what good looks like