What I’m Doing Differently 2nd Time: Product Lessons from Scaling a Profitable B2B Adtech Platform

By Mike Harty, Co-Founder of FunnelFuel Reflections on building smarter, leaner, and more profit-focused in the AI era.

Second Time Around: Building Product the Right Way

My first startup, PowerLinks, came close to being a breakout success. We had top-tier partners, strong market timing, and what could have been a very significant exit to a household name. On paper, it had everything.