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mark joes's avatar

AI before engineering prototypes before platforms signals before features. That’s a killer playbook.

Mike Harty's avatar

Thanks Mark

Quilty's avatar

Love how you turned hard earned lessons into a clear, disciplined framework. No product without paperwork might be my new favorite mantra.

Mike Harty's avatar

Thank you! It was clear that we’d have to do things differently second time around. We had no appetite to explore venture funding and wanted to own our own destiny. A measured approach to building was necessary. Then as the business scaled we’ve spread our winds as a tech org. It’s hard to say that’s the “right way” but the business student that’s still in me validates this way ahead of the burn + build model

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Aug 10
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Aug 10
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Mike Harty's avatar

Thanks Jody. If we’re really honest with useless as a founding team, FF has already gotten further than we thought we’d take it. The business certainly isn’t perfect but with measured reinvestment from profits, we’ve won half a dozen of the biggest logos in B2B tech, spread from the U.K. to America and Asia, and kicked on faster then we dared to think we could. We’ve stumbled on a model that’s let us push on with some of the better sides of venture backed business but with more checks and balances driven by being funded by profit