The B2B Stack: The Playbook for the Signals Era
B2B marketing is broken.
TALs are messy, ABM platforms overpromise, and CFOs don’t care about CTRs.
Every quarter, millions are wasted on “awareness” that never turns into revenue.
👉 The B2B Stack exists to fix that.
🧭 What It Is
This isn’t another marketing newsletter — it’s a playbook for the future of B2B growth, built signal by signal, system by system so you can prove your spend drives pipeline, not vanity metrics.
💡 What You’ll Get
Proven templates & dashboards → $10K+ worth of frameworks to stop wasted ad spend and prove pipeline impact.
Pipeline-first strategy → actionable GTM, ABM, and programmatic playbooks that connect to revenue.
Deep vendor insight → noise-filtered breakdowns of identity, TAL enrichment, and intent data that actually perform.
Real-world analysis → product and media insights from 20 years building and scaling adtech systems.
Who It’s For
B2B marketing leaders, agency strategists, and product innovators tired of vendor spin and empty funnels.
If you want to replace noise with signal — this is your unfair advantage.
Why Me
I’m Mike Harty, Co-Founder & Chief Product Officer at FunnelFuel.
Nearly 20 years in adtech, data, and product — I’ve built and broken the systems that power modern B2B marketing.
Now I’m sharing what actually works.
The Promise
Stop wasting ad spend.
Start building pipeline your CFO will actually care about.
Let’s fix what’s broken — one signal at a time.
💥 Start Your 7-Day Free Trial
🎯 Lock in the $7.99 intro price — it’s rising soon.
You’ll get access to:
The Members Hub
Premium playbooks, tools, and eBooks
Full access to The Signals Era library
🧑💼 Join 600+ B2B Builders
Join a growing community of B2B marketers, founders, and operators shaping the Signals Era.
Every edition goes straight to your inbox — frameworks, insights, and tools to build pipeline that proves ROI.
