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The Account Graph Is Not an Identity Graph
& why the account graph is critical if you want to run proper B2B advertising
 • Mike Harty
The Consent Tax
Cookie banners were meant to protect your data. A decade on, they're gutting the publishers who fund the open internet, and AI is about to make it…
 • Mike Harty
Native Advertising Didn't Die. Now It's Signal-Aware And Back On Plan
Here is how to pick the right native ad placements and leverage it alongside display to win hearts and minds in the dark funnel
 • Mike Harty
Running Account-Based Advertising Globally: The Regional Fault Lines Nobody's Mapped Yet
A reader asked recently whether we could offer a point of view on trends, audience behaviour, messaging and regional nuance across markets.
 • Mike Harty

July 2026

The Ultimate Account-Based (ABM) Measurement Glossary - Every Term You Need To Win the Pipeline Attribution Fight
There’s a meeting that repeats in almost every B2B organisation I’ve ever worked with.
 • Mike Harty
How You Can Steer the Dark Funnel: How Paid Media Conditions the Agentic Buyer Before They Ever Open a Prompt
Elite vendors aren't running dubious SEO-adjacent 'hacks' into a closed model. They're doing something much more powerful - conditioning the buying…
 • Mike Harty
The Observer's Paradox In B2B: Why Chasing Clicks Is Training Your Campaigns to Find the Wrong Buyers
We explore how to fix it across multi-channel surfaces where B2B research happens at scale
 • Mike Harty
The Second Payroll: The Founder’s Bet Nobody’s Pricing In Yet
AI tokens are becoming the 2nd payroll, and here I explore the ramifications from a founders POV and how we think through what comes next
 • Mike Harty
The Bland Data Segment Is Dying. Here's What's Replacing It.
Data Intelligence Is Not a Buzzword. It's the Thing Most of B2B Programmatic Still Doesn't Have.
 • Mike Harty

June 2026

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