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March 2026

The Channel That Was Right All Along
ChatGPT's ad play isn't a threat to programmatic. It might be its biggest moment in a decade.
 • Mike Harty
Display Is B2B's Most Undervalued Channel + ChatGPT Might Just Fix That. Plus: Trade Desk Courts OpenAI, LinkedIn Tells You to Cut the…
The B2B Stack's Weekly Intelligence Briefing
 • Mike Harty
The B2B Channels Your Analytics Will Never See + How They're Deciding Your Deals
The Dark Funnel Isn't a Mystery. It's a Strategy.
 • Mike Harty
Publicis Publicly Dumps TradeDesk + FreeWheel's MCP Shows Post-programmatic Future + LinkedIn Grand Ambitions + Measurement Battleground
Week of 20 March 2026 STACK SIGNALS | The B2B Stack's Weekly Intelligence Briefing
 • Mike Harty
The Dirty Secret of B2B Intent Data: Everyone Has It, Almost Nobody Uses It Right
Intent Data Isn't the Problem. Your Signal Operating Model Is.
 • Mike Harty
Principal Media: The Billion-Dollar Game Your Agency Is Playing With Your Budget
A WPP whistleblower just cracked open the back office of the world's biggest media buyer. Here's what it means for every B2B brand running programmatic…
 • Mike Harty
How to Harmonise LinkedIn + Omnichannel Programmatic in the Dark Funnel Era
Because The Buying Committee Doesn’t Live on LinkedIn
 • Mike Harty
CTV, Audio, Display, Native: What Actually Moves B2B Pipeline (And What Doesn’t)
From Exposure to Acceleration, powered by a single signal spine
 • Mike Harty

February 2026

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