Archive - The B2B Stack

The B2B Stack Weekly News: Signals, Shifts & Scraps — November 14, 2025

Key moves in ABM, identity, programmatic and GTM — plus some fast thoughts.

Nov 14 •

ABM Stack 2026: Where AdRoll/RollWorks, Demandbase & 6sense Actually Diverge

From mid market to enterprise

Nov 13 •

The State of B2B Marketing 2025: The Year the Buyer Changed (Again)

As a year of exponential change draws to a close, a deep-dive into the ever evolving B2B buyers journey

Nov 11 •

Why Smart B2B Marketers Are Turning Podcasts into Programmatic Flywheels

The hidden engine connecting voice, attention, and pipeline.

Nov 10 •

The New Pipeline Screen: How CTV Quietly Cracked the B2B Lead Problem

CTV isn’t just for brand awareness anymore — it’s driving pipeline, even for SMB marketers.

Nov 6 •

How to Build Your Own Mini Programmatic AI Bidder: The New Playbook for Smart B2B Marketers

Why owning your pipes is the new margin multiplier in the post-DSP era.

Nov 3 •

October 2025

Your GTM Martech Stack Is Dead. Here’s the Signals Spine That Replaces It

Building the Neural System of Modern Marketing

Oct 30 •

Beyond Ads, Beyond Search: What the Atlas Browser Means for B2B Discovery

The internet’s attention architecture is being rewritten again — and B2B marketers are about to lose their favourite comfort blanket.

Oct 27 •

Execution Alpha: The New Multiple Wall Street Hasn’t Priced In Yet

Profit as Proof: Building the Only KPI That Matters In A World Where Everyone Is Armed With The Same Tools

Oct 23 •

The Next Great Tech Moat: Why World-Class Operations Will Define the Winners of 2026

We used to say our unique tech was our moat.

Oct 20 •

Agents Will Eat the GTM Stack - AI Is Now Thinking In Pipeline

OpenAI’s AgentKit doesn’t automate B2B marketing — it learns it. This is the first true operating system for signal-driven growth.

Oct 16 •

GA4 Breaks B2B Analytics — Here’s What to Do Instead

And why GA5 / “GA next” won’t be the silver bullet either

Oct 13 •

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