Archive - The B2B Stack

From Match Rates to Moats: Programmatic Secrets + Why B2B Vendors Must Own Their Identity Layer

Rented Reach vs Owned Identity: The New Divide in B2B Programmatic

Feb 23 • Mike Harty

This Week in B2B Signals: OpenAI Ads + GA4 Gets Worse For B2B Again + LinkedIn's New Predicative Tools + more!

Lets dive into what has been happening in B2B paid media this week, and where else to start but the launch of OpenAi advertising within ChatGPT

Feb 20 • Mike Harty

Containerisation Is About to Rewire B2B Adtech — And A Post DSP Future Emerges

A deep dive innovation piece on the future of programmatic

Feb 17 • Mike Harty

🚨 This Week in B2B Signals: W/C 9th Feb, What Moved in B2B This Week?

Signals are consolidating.

Feb 13 • Mike Harty

The Reality of B2B Attribution in 2026: Why Certainty Is Dead and Signals Win

Attribution in B2B was never perfect.

Feb 11 • Mike Harty

W/C Feb 2nd Weekly Roundup - What Moved In B2B This Week?

What Actually Moved B2B This Week (and Why It Matters)

Feb 7 • Mike Harty

January 2026

Weekly Roundup - What Moved In B2B This Week?

Last week didn’t announce itself as a “big” week in B2B.

Jan 24 • Mike Harty

The B2B Measurement Mismatch: Why Display Looks Broken (And Isn’t) & Why 2026 Could Be Programmatic's Comeback Year

Why B2B Is Optimising the Wrong Channels With the Wrong Metrics

Jan 19 • Mike Harty

This Week in B2B: Announcements + News + Curation + Attention + ABM’s Timing Problem

Vendor spin vs operator reality across CTV, curation, ABM, identity, and deals.

Jan 16 • Mike Harty

B2B Marketing Didn’t Change. The System Did: The 7 New Rules of B2B Marketing in 2026

What replaces tactics when buyers go dark

Jan 12 • Mike Harty

⚡ The B2B Stack — Friday Pulse; Week Ending: Jan 9, 2026

As we finish off the first full working week of 2026, we’re starting to get some interesting news coming out of Consumer Electronics Show (CES), which…

Jan 9 • Mike Harty

Designing the B2B Advertising Operating System; Audiences Are Dead Data. Signals Are Live Systems.

Why B2B in 2026 Is About Teaching Systems, Not Picking Audiences

Jan 5 • Mike Harty

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